Gaurav
Borra.
I design operational systems for people who can't afford for them to fail.
Multi-role coordination, high-stakes workflows, non-tech-savvy users under time pressure. Six verticals. Two companies. All shipped and deployed at scale.
globally
deployed
per month
led
B2B · Enterprise SaaS
Sole designer across six product verticals in a Manufacturing Execution System used by 130+ apparel factories across 8 countries — including India, Bangladesh, Vietnam, and Indonesia. Led end-to-end design from research through shipped product, covering ~20 million articles per month. Built and maintained the design system. Worked directly with founders and engineering on 0→1 product development across mobile, desktop, and kiosk environments.
Worked on MES software for high-density, data-heavy factory environments. Focused on information hierarchy and interaction patterns for desktop and mobile interfaces used daily on production floors across Southeast Asia.
Born and raised in Hyderabad. Studied Human-Centered Design at Srishti and learned the rest through shipping real things.
I design enterprise systems by day and argue with FIFA's AI by night. I follow football and cricket with the same obsessive attention I bring to interaction flows — which is either a strength or a problem, depending on who you ask.
I keep going back to cities I've already been to. There's something about knowing a place well enough to have a favourite corner in it.
Be curious,
not judgemental.
I think about this in research — when a user does something I didn't expect. In design reviews — when a PM pushes back on something I was certain about. And when I'm wrong, which happens.
The non-obvious answer usually only shows up after you've stopped assuming you already know what you're looking at. That's where the actual design work starts.